Ignore your email channel at your peril: It’s not just about cost to serve, there’s gold in your unstructured data

Often times the email channel is under-managed and under-resourced within corporates, with underlying cost to serve & performance measures dominating the leadership conversations. Many organisations are missing out on the golden opportunity they have at their fingertips. Huge repositories of unstructured data are a source of rich sentiment that smart organisations see as gold, and full of opportunity.

This article asks the question; are you giving enough attention to this gold mine?

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By Kerry Topp